MYTHS
Rooted in Italy’s rich sartorial tradition, Myths was founded in 2005 in the Rubicone Valley of Emilia-Romagna by Luciano Bernardi and his sons Simone (Artistic Director) and Giovanni (Product Manager). The label is built on a simple yet powerful premise: craft trousers and bottoms that combine precision tailoring with a modern attitude.
Entirely made in Italy, Myths garments are crafted with a strong emphasis on fit, comfort, and fabric quality. The brand works with carefully selected Italian and European textiles, ranging from structured wools and cottons to softer, stretch-enhanced materials designed for everyday wear. This focus allows Myths to create trousers that feel both sophisticated and functional.
Myths’ design language is clean and contemporary, characterized by modern proportions, subtle details, and a relaxed elegance. Traditional sartorial elements are often reworked with technical finishes or casual influences, resulting in pieces that bridge the gap between formal tailoring and modern lifestyle dressing.