SONRISA
Rooted in the heart of Italy’s renowned shirting district, Sonrisa is a brand that marries sartorial tradition with modern refinement. Founded by brothers Giampaolo Valoti and Alessandro Valoti—whose journey began in 1973 with a modest home-workshop in the Seriana Valley—the company evolved into a true factory and launched the Sonrisa label in 1993.
Every Sonrisa shirt is entirely made in Italy, combining traditional sartorial techniques with a refined, contemporary sensibility. The brand works exclusively with premium Italian and European fabrics, carefully selected for their comfort, durability, and elegance. From crisp cottons and Oxfords to soft flannels, linens, and jersey qualities, each material is chosen to enhance both wearability and timeless style.
Sonrisa’s approach to design is understated yet meticulous. Clean lines, balanced proportions, and thoughtful details define shirts that feel sophisticated without appearing formal, making them equally suited to business wear and relaxed, modern dressing. Particular attention is paid to construction, ensuring an impeccable fit and a natural ease of movement.
Beyond ready-to-wear collections, Sonrisa also offers made-to-measure services, reflecting the brand’s commitment to personalization and sartorial excellence. This flexibility allows customers to experience the same high standards of craftsmanship in garments tailored to individual preferences.